The Master of Marketing is one of the most popular Master’s degrees. GMAC reports that 78% of Master in Marketing programs had an increase in applications in 2022.
Every year, students from all around the world attend marketing Masters programs to study consumer behaviour, digital marketing strategy, and management theory. So, which business schools provide the world’s greatest marketing Masters programs?
According to the QS 2024 global Master of Marketing rating. HEC Paris is the top institution to study for a Master of Marketing in 2024. The French Grande Ecole is Europe’s premier business school, with high rankings in programs including Master of Finance and Master of Management.
ESSEC Business School comes in second place after HEC Paris and will remain there till 2023. Spain’s IE Business School completes the top three best marketing masters programs for 2024.
ESCP Business School has remained in fourth place, followed by Imperial College Business School, which has slid from third place. Columbia Business School falls from fifth to sixth place; the leading M7 business school is the only US representative in the top ten.
In 2024, Spain’s ESADE Business School will offer the eighth highest-ranked Master of Marketing program. Warwick Business School in the United Kingdom comes in ninth place, up two spots from the previous year. EDHEC Business School, another French institution, rounds out the top ten.
European business schools frequently lead business masters rankings, with the MBA being the more established degree among business schools in the United States. There are nine European business schools on the list. The French business schools dominate the rankings, with five in the top ten, followed by the United Kingdom’s two.
The QS Masters in Marketing ranking is based on surveys of academics, business school faculty, and employers. The rating is based on the following criteria: employability, alumni outcomes, value for money, thought leadership, and class and faculty diversity.
The most important category is employability, which is weighted at 35%. QS also allocates 20% weight to both value for money and thinking leadership.
So, what are the advantages of enrolling in one of these top Master of Marketing programs? How does that stack up against the expense of tuition?
The tuition for the one-year Master of Marketing at HEC Paris is approximately $31,000. However, that initial commitment often allows students to make spectacular career changes after graduation. 96% of students find jobs within three months after graduation, with average starting incomes of roughly $53,000.
Tuition at Columbia University in the United States is more than double that of HEC Paris, at roughly $112k including mandatory fees and living expenses. The majority of Columbia graduates get jobs within three months, including top positions at Google, ByteDance, Salesforce, and Unilever.
There are more cheap solutions that nonetheless provide excellent career prospects. The EDHEC Master of Marketing, for example, costs approximately $27,000. Some of the world’s largest firms, including Amazon and Procter & Gamble, are among the program’s key recruiters. Along with top premium brands such as Christian Dior Couture and Hermes.
Because of the numerous job options accessible to Master of Marketing graduates, you should begin to see a return on your investment as soon as you complete your degree. If you study in Europe, you might expect an even faster return.